Building Relationships Are A Lot Like Rome
There’s a saying that Rome was not built in a day. I think this is an excellent concept to remember when you are building relationships.
Most every business I know of has a relationship component to it. Some business owners do a great job of cultivating the relationship, others, not so much. Two mistakes I see over and over again are that people in general are either:
- Too Eager – Great! You’ve made a new friend, gained a new client, established a new contact. But hold on a minute-before you completely vomit on them all the great things you want to tell them about you, your company, your product or service, why not take a minute and get to know them first. By first taking time to learn about them and being genuinely interested in how you might be able to help them, you will cultivate much more quality and long lasting relationships than you will by going full steam ahead and data dumping on them. Plus, you’ll look like you’re only out for one thing and one thing only – your own self-serving purposes.
- Too Impatient – So you’ve taken my advice above and slowed down, gotten to know the person. But they don’t seem at all interested in what you’re selling. You’ve asked them several times, or maybe you’ve even shown them what you have to offer. But they’re not buying. Why not? Well, timing is everything. No matter how fast you want to move, they have their own schedule, and you cannot hard sell them. If you try, you will completely damage the relationship. So just continue to build on what you have developed, check in from time to time, and when they’re ready, they’ll let you know.
And one other thing – some relationships will never culminate in a sale, and that should be an ok thing. Because after all, if all you’re doing is entering every new relationship with dollar signs in your eyes, that would be a sad existence, don’t you think?
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